Hope everyone had a good fourth!
Monday, July 6, 2009
Heritage Branding
I opened a time capsule this weekend. Well at least it felt that way. A good friend of mine had a box of old relics that haven't seen the light of day in some time and we brought them back to the living. The labels, bottles and brands are all products of the past and evoke an sense of simpler times just by their appearance. There's an apparent sense of honesty and transparency to them all. They aren't necessarily trying to be the best flashy bottle on the shelf they just list exactly what's in the bottle or package. This is the type purity The G Brand tries to capture with our brands, concentrating on one maybe two simple truths and being the leader in whatever business our clients participate in. Something we like to call Heritage Branding.
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