Foodimentary and Myrecipes.com get together

The G Brand is creating another extension of our branding efforts for Foodimentary. As we help in these efforts we will build upon the established look and feel through local and national mediums to bolster Foodimentary's brand. The eventual goal is to be the purveyor of all food facts and create a few published books along the way.

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Heritage Branding

I opened a time capsule this weekend. Well at least it felt that way. A good friend of mine had a box of old relics that haven't seen the light of day in some time and we brought them back to the living. The labels, bottles and brands are all products of the past and evoke an sense of simpler times just by their appearance. There's an apparent sense of honesty and transparency to them all. They aren't necessarily trying to be the best flashy bottle on the shelf they just list exactly what's in the bottle or package. This is the type purity The G Brand tries to capture with our brands, concentrating on one maybe two simple truths and being the leader in whatever business our clients participate in. Something we like to call Heritage Branding.

Hope everyone had a good fourth!

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Happy 4th of July

We at the G Brand wish you a Happy 4th.
Sent from my Verizon Wireless BlackBerry

Antique Cast Plaques

So I found these in an antique shop downtown a few years ago. I'd love to be able to make these for a client one day. They look to be made of zinc so they have to be reproductions.

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Need Wrapping Paper Anyone

As G develops design ideas others always happen as a by product. Point in case above, these patterned designs are a sneak peak of some of our designs we will use as wall stencils for the home. G first used this method in the 2009 Southern Living Idea House in Texas. Hopefully this will get a good response, check back soon to see what happens.

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Farmers Market General Store

The General Store storefront has been installed! This project is slowly leaving the realm of just being a concept and really growing wings. The G Brand has joined forces with the Foodimentary Guy - JB Hopkins and brainstormed a vehicle that is meant to help not only the local farmer but also help expose the immediate population to new home grown products in the surrounding area. Stay tuned hopefully more to come soon.

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Design Theory

If you need a good deep read on design theory and practice this has to be in your collection. Good luck finding it, it was published in 1910. Although some things obviously are dated the basic principles are solid. Talk to you soon.

Chad, thegbrand.com