Kaizen

I was working on our newest project with ActionSportsArt and it reminded me of the term Jeff Dungan, a friend of mine told me about once, kai zen and its philosophy of continual improvement.  It is neat to have a good idea, it is exciting to see it become something meaningful – but without this idea of kai zen it will never reach its fullest potential and power. I thought that whole philosophy summed up our process of making our art the best it can be.